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Matic has launched the Serene, a robot vacuum the company says runs at 52 decibels even at full suction. It costs $1,695, or $200 more than the original Matic’s current price, and existing owners can request a paid hardware upgrade starting in early 2027.
Matic has launched the Serene, a robot vacuum it says operates at 52 decibels at full suction, aiming to let people clean without the louder noise commonly associated with maximum-power vacuuming. The Serene is available for $1,695, $200 above the current price of the original Matic, and the company says existing owners will be able to request a paid hardware upgrade from early 2027.
The Serene’s main change is its noise level, according to Matic. The company compares 52 decibels to the hum of a refrigerator. The source report says the new model is three decibels quieter than the original Matic while operating at maximum suction; it does not provide independent test results or explain the conditions used to measure the sound.
Matic cofounder and president Mehul Nariyawala told The Verge that the vacuum is quiet on both carpets and hard floors, with the brush roll being the sound users mostly hear. He described the intended audience as people who are particularly sensitive to noise.
Aside from the new hardware, Nariyawala said the Serene is “exactly the same Matic.” It retains the company’s camera-based navigation and the existing model’s design, according to the report. The source does not describe changes to cleaning performance, battery life, or other specifications.
A Quieter Clean at Full Power
Noise can make it less convenient to run a robot vacuum while people are at home, working, talking, or resting. The product is aimed at that trade-off: according to the source report, many robot vacuums reduce noise in quieter modes by lowering suction, while running at full power can make them louder. Matic’s stated selling point is that the Serene keeps its noise level to 52 decibels without requiring users to reduce suction.
The price sets a clear limit on who may find that benefit worthwhile. At $1,695, the Serene costs $200 more than the original Matic’s current price. For people who already own one, upgrading will also require a payment based on the difference between their original purchase price and the Serene’s price. Whether the quieter operation justifies that expense will depend on how much noise affects their use of a vacuum.
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How the Serene Differs
The Serene is presented as a quieter hardware version of Matic’s existing robot vacuum, rather than a new design with a different navigation approach. Matic’s camera-based navigation is part of the model’s existing feature set, and the company says that approach remains in place. The report does not give further technical details about the hardware changes behind the lower stated noise level.
The upgrade plan is not immediate. Matic says owners can request a Serene hardware upgrade beginning in early 2027, paying the difference between what they paid for their original vacuum and the Serene’s $1,695 price. Because the source says Matic’s prices have increased since launch, the upgrade charge will vary by owner. Someone who bought the original model for $1,095 would pay $600 under that calculation.
Noise Claims and Testing Details
The 52-decibel figure and comparison with a refrigerator come from Matic’s product claims in the source report. The report does not cite independent testing, specify the distance or room conditions for the measurement, or say whether the same procedure was used to compare the Serene with the original Matic. Nariyawala’s description of the vacuum’s sound is also an attributed statement from the company’s president.
Further product details are not provided, including what hardware was changed, how the stated noise level varies by floor or cleaning conditions, and whether the Serene’s cleaning performance matches the original in independent tests. Matic has also not supplied a specific start date or a full process for requesting the owner upgrade beyond saying it will begin in early 2027.
Sales and Owner Upgrades
The Serene is available now at $1,695, according to the report. Matic owners interested in changing models will have to wait until early 2027 to request the hardware upgrade, with the payment calculated from their original purchase price and the Serene’s price. The source does not specify when Matic will publish request instructions or whether upgrade availability will be limited.
As sales begin, independent measurements could help clarify how the vacuum’s noise compares with other models and whether the 52-decibel figure holds across different homes and surfaces. No such test results are included in the available source material.
Key Questions
How loud does Matic say the Serene is?
Matic says the Serene runs at 52 decibels at full suction, which the company compares to a refrigerator’s hum. The source report does not include independent verification or the measurement conditions.
How much does the Matic Serene cost?
The Serene is available for $1,695. That is $200 more than the original Matic’s current price, according to the report.
Can current Matic owners upgrade?
Matic says existing owners can request a Serene hardware upgrade starting in early 2027. They will pay the difference between their original purchase price and $1,695; the report does not provide a detailed request process.
What is different about the Serene?
The reported change is new hardware intended to reduce operating noise. Matic says the model otherwise retains the original’s design and camera-based navigation. The source does not give a technical breakdown of the hardware changes.
Source: digitaltrends.com
